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  • Data for The Food Panel KSA report has been collected through an Online Questionnaire emailed to 10,810 registered panelists.
  • The Field Period is February, March & April 2021.
  • Panelists have been asked to report details about all their consumption of ready prepared food and beverages purchased for immediate consumption on the prior day.
  • A total of 14,562 raw transactions have been reported.
  • The sample has been selected with a representative structure for the living population in KSA aged 16 to 59.
  • Kids have been reported through accompanying adults.
  • The study assumes largely same Covid-19 induced restriction conditions prevailing through 2021 as at the time field was conducted. Any easing of restricitons to be considered an upside.
  • Data has been projected to represent KSA living population 16 to 59 and expanded to estimate an annual market size for 2021.
  • Note: This data is based on estimates and does not equal actual financial data of operators. Numbers in this report may vary from actual.


The Food Panel 2021- Fast Food (QSR) Sector Report - Saudi Arabia

Excluding VAT
  • Get to know Fast Food (QSR) market and the players inside out. Sizes, segments, brand shares, channels, dayparts, weekparts, motivations, reasons, brand satisfaction and menu mixes.

    i. Market Size 

    1. Sales, Ticket, Visits, Average Check, Visits/Capita
    2. Sectors and Subsegments – Sales, Transactions, Average Ticket

    ii. Impact of Covid-19 on Saudi Market Size, Channels, Dayparts and Brands

    1. Comparison to Pre-Covid period throughout the report for all key indicators
    2. Brands and category deep dives – pre and post Covid

    iii. Restaurant Chains (brands) Performance

    1.  Top 7 chains analysis
    • Sales
    • Ticket
    • Visits
    • Sales/Store
    • Party Sizes
    • Average Eater Check
    1. Category wise comparisons

    iv. Channel and Chain Structures -Deep dive into Fast Food brands by dayparts, channels, group composition, geography, occasions, places of consumption and locations

    v. Delivery

    1. Size of sector by spends, visits and ticket
    2. Division by online and telephone
    3. Analysis of online sector by aggregators, restaurant’s own websites and apps
    4. Share of aggregators by visits and spends
    5. Importance of delivery by top 10 brands

    vi. Dine-In

    1. Size of sector by spends, visits and ticket
    2. Group size and average check
    3. Importance of dine-in by top 10 brands

    vii. Combos and Promotions

    1. Analysis of combos and promotions
    2. Promotions mix by discounts, loyalty, coupons, buy some, get some
    3. Analysis by major brands

    viii. Why Consumers go out? Motivation for Visit

    1. Key drivers of purchase divided into 4 major categories
    2. Division by brands
    3. Analysis by demographics

    ix. Why Consumers pick certain places? Reasons for Choice

    1. Reasons for brand selection divided into 8 dimensions (20+ factors)
    2. Division by sector and by brands

    x. Customer Satisfaction

    1. Reasons for brand satisfaction divided into 5 dimensions (20+ factors)
    2. Individual brand analysis vs competition and vs sector

    xi. Menu and Product Analysis

    1. Top selling categories
    2. Category-by-category deep dive into dominant menu items
    3. Menu mix of major brands
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