THE FOOD PANEL

 
WHAT IS THE FOOD PANEL
  • ‘The Food Panel’ by Mingora provides a panel-based shopper behavior data based on online questionnaire mailed to participants. It is based on ‘day-after’ recall.

  • It measures food and beverage purchases by customers across restaurants, coffee and ice cream shops workplaces, retail, gas stations and other food outlets. 

  • The research covers market data such as size and segment sales performance, brand shares, consumer buying behaviors across channels, day-parts, occasions, demographics and regions, occasions, Net Promoter Scores and menu

  • The data sample has been selected with a representative structure for resident population in a country aged 16 to 59. Any kids are reported through accompanying adults

  • Data is projected to represent KSA living population 16 to 59 and expanded to estimate an annual market size for 2019

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WHAT RESTAURANT QUESTIONS DOES 'THE FOOD PANEL' ANSWER?

WHAT FOOD SERVICE QUESTIONS DOES 'THE FOOD PANEL' ANSWER?

'THE FOOD PANEL' STRUCTURE - UAE AND KSA
BASIC BENEFITS — UNDERSTANDING THE LANDSCAPE AND OPPORTUNITIES IN THE MARKET
  • Understand the structure of the market, sales and segment sizes with real data

  • Insights into business drivers and their importance in the marketplace

  • Understand why consumers use your chain or product vs a competitor

  • Insights into importance and usage of products and product groups

  • Understanding product combinations

  • Information on consumers eating habits away from home and their changes

  • Key tool for strategic planning and identifying opportunities within the market

QUESTIONS?

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