WHAT IS NPD-MINGORA SALESTRACK?
SalesTrack® is the only weekly restaurant industry data report in the GCC – and now an industry standard.
It is a continuous tracking tool to understand sales and transaction data trends of chain restaurants on a comparable store basis.
SalesTrack® has been running for more than 30 years and includes markets such as US, Canada, Germany, France, UK, Spain, Austria. Now in UAE and KSA.
120,000+ stores report data weekly across the globe. 1500 in UAE and KSA.
Participating chains provide their weekly same store sales and same store guest counts to NPD. NPD aggregates the individual participants information and reports consolidated trends back to participating chains.
1500+ Stores, 40+ Top Fast Food and Casual Dining Chains contributing data every week
WEEKLY REPORT PRODUCTION
Sunday to Saturday
Stores are open and generate guest count and sales data
Sunday to Tuesday
Participating chains provide their results of the prior week to NPD based on a defined ‚data input sheet‘
NPD collects missing data and validates the results, data is consolidated and reports generated
Weekly reports will be available online for participants
DATA INPUT SHEET
Participating chains email a ‘data input sheet’ to NPD by Tuesday night
Same-store-Sales vs. Previous year
Same-store Tickets vs previous year
Number of restaurants ‚same store‘
Panel to select measures (Sales/Tickets) and time period (week vs YTD)
Chain Sales/Ticket Trends (anonymized)
Detailed segment size and trend information
8-Week-Trend lines for Sales, Ticket Counts and Average Ticket on a same store basis by segment
Confidentiality: NPD certainly guarantees the confidentiality of your information. After your submission of the data, participants‘ data input will be anonymized and aggregated with the other participants data.
Setup of subsegments: The first objective for us is to launch a service for the chain restaurant industry as a whole. In case there is enough participants representing a specific segment in the market (such as Quick Service or Casual Dining), we gradually separate these segments to allow a view of the total market vs the closer competitors.