Foodservice Consumer Confidence Survey
KSA and UAE Feb 2024
Content
i. Sample
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Restaurant Usage Frequency
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WFH policies
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National optimism
ii. Impact of Regional Conflict
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Attitudes on happiness, diversity, life priorities
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Giving up brands
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Choice of restaurant due to shared values
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Choice of restaurants due to country of origin
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Viewpoint on local, independents
iii. Sustainability
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What does Sustainability mean to people
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Sustainability attitudes
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Sustainability importance
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vegan/vegetarian vs locally sourced
iv. Dealing with Price Increases
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Price vs expectations
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Top articles to cut/postpone/reduce
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Strategies to spend smart in foodservice
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Key strategies inside restaurants
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Optimism about future financial situation
v. Restaurant Usage Habits
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Overall use of restaurants
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Importance of inclusivity and health
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Price sensitivity
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Safety measures
vi. Restaurant Choice Drivers
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Menu style
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Pricing strategies
Methodology:
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Data for The Food Panel UAE/KSA report has been collected through an Online Questionnaire sent to 1000 registered panelists.
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The Field Period is Feb 2024.
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The survey also compared Nov-23 to Feb-23 periods where relevant
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Panelists have been asked to report details about their eating habits, the way they plan to deal with changes in the food industry, their personal preferences on a variety of topics, and more.
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The sample has been selected with a representative structure for the living population in UAE and KSA aged 18 to 55.
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This representative structure includes age, gender and ethnicity.