- Data for The Food Panel KSA report has been collected through an Online Questionnaire emailed to 10,810 registered panelists.
- The Field Period is February, March & April 2021.
- Panelists have been asked to report details about all their consumption of ready prepared food and beverages purchased for immediate consumption on the prior day.
- A total of 14,562 raw transactions have been reported.
- The sample has been selected with a representative structure for the living population in KSA aged 16 to 59.
- Kids have been reported through accompanying adults.
- The study assumes largely same Covid-19 induced restriction conditions prevailing through 2021 as at the time field was conducted. Any easing of restricitons to be considered an upside.
- Data has been projected to represent KSA living population 16 to 59 and expanded to estimate an annual market size for 2021.
- Note: This data is based on estimates and does not equal actual financial data of operators. Numbers in this report may vary from actual.
The Food Panel 2021- Fast Food Burger Market Report - Saudi Arabia
Understand fast food burger category and its consumers.
- Size of category by servings and visits %age
- Number of servings by top items in category
- Deep dive of top 5 burger chains - size, average check, dayparts, channels, brand satisfaction
- Analysis by combos and promotions
- Promotions mix by discounts, loyalty, coupons, buy some, get some
- Menu mix of top brands in the category