Methodology:

  • Data for The Food Panel KSA report has been collected through an Online Questionnaire emailed to 10,810 registered panelists.
  • The Field Period is February, March & April 2021.
  • Panelists have been asked to report details about all their consumption of ready prepared food and beverages purchased for immediate consumption on the prior day.
  • A total of 14,562 raw transactions have been reported.
  • The sample has been selected with a representative structure for the living population in KSA aged 16 to 59.
  • Kids have been reported through accompanying adults.
  • The study assumes largely same Covid-19 induced restriction conditions prevailing through 2021 as at the time field was conducted. Any easing of restricitons to be considered an upside.
  • Data has been projected to represent KSA living population 16 to 59 and expanded to estimate an annual market size for 2021.
  • Note: This data is based on estimates and does not equal actual financial data of operators. Numbers in this report may vary from actual.

The Food Panel 2021 - Restaurant and Foodservice Sector Report -Saudi Arabia

$15,000.00Price
  • Total Market

    Get to know the market and the players inside out. Sizes, segments, brand shares, channels, dayparts, weekparts, motivations, reasons, brand satisfaction and menu mixes.

    i. Market Size

    • Sales, Ticket, Visits, Average Check, Visits/Capita
    • Sectors and Subsegments – Sales, Transactions, Average Ticket

    ii. Restaurant Chains (brands) Performance

    • Top 40 chains analysis with special focus on Fast Food, Casual Dining, Coffee, Desserts and Ice Cream
    • Sales
    • Ticket
    • Visits
    • Sales/Store
    • Party Sizes
    • Average Eater Check
    • Category wise comparisons

    iii. Channel and Chain Structures

    • Analysis of the market by dayparts, channels, group composition, geography, occasions, places of consumption and locations
    • Division of visits by sectors/segments
    • Deep dive into Fast Food, Casual Dining, Coffee, Desserts and Ice Cream brands by dayparts, channels, group composition, geography, occasions, places of consumption and locations

    iv. Complimentary Deep Dives

    • Delivery
    • Size of sector by spends, visits and ticket
    • Division by online and telephone
    • Analysis of online sector by aggregators, restaurant’s own websites and apps
    • Share of aggregators by visits and spends
    • Importance of delivery by top 30 brands
    • Dine-In
    • Size of sector by spends, visits and ticket
    • Group size and average check
    • Importance of dine-in by top 30 brands
    • Shopping Malls
    • Size of sector by spends, visits and ticket
    • Top shopping malls in the market by F&B visits %age
    • Combos and Promotions
    • Analysis of combos and promotions
    • Promotions mix by discounts, loyalty, coupons, buy some, get some
    • Analysis by sector and major brands

    v. Why Consumers go out? Motivation for Visit

    • Key drivers of purchase divided into 4 major categories
    • Division by sector and by brands
    • Analysis by demographics

    vi. Why Consumers pick certain places? Reason for Choice

    • Reasons for brand selection divided into 8 dimensions (20+factors)
    • Division by sector and by brands

    vii. Customer Satisfaction

    • Reasons for brand satisfaction divided into 5 dimensions (20+ factors)
    • Individual brand analysis vs competition and vs sector

    viii. Menu and Product Analysis

    • Top selling categories
    • Category-by-category deep dive into dominant menu items
    • Menu mix of major brands in fast food, casual dining, coffee, ice cream and desserts