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In order to arrive at the right positioning, we use many of the following tools:

1. Segmentation research

2. SWOT analysis

3. Industry deep dive

4. White paper exercises

5. Brand personality articulation

6. Finding the right branding partners

7. Defining the strategy-into-action pathur paragraph here.

brand POSITIONING


As the QSR sector gets more and more crowded, a clearly defined brand positioning and more importantly, a clear path to its implementation can be the difference between surviving and thriving. At Mingora, we use cutting edge tools and techniques to arrive at razor sharp positioning for your brand that sets it apart from all competition. One example is Aacker Model that clearly identifies how best to maximize a brand's potential.


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THE ART AND SCIENCE OF RESTAURANT STRATEGY