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THE ART AND SCIENCE OF RESTAURANT STRATEGY
MENAPT is not a homogeneous region. Each market is different and consumers need states are varied. We use research tools to find out the white spaces that are relevant, substantial and profitable for our F&B partners. We then source the right brands globally and regionally and embed them in each market in the most profitable way.
Our models are rigorous and have been tested in all conditions in markets around the world. Here is an example of a typical flowchart.