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Driven commerical leader with experience of overdriving growth for multimillion dollar businesses across segments and geographies. Adept at managing portfolios/brands, and turning around problem categories. Proven track record of delivering long term sustainable growth and market shares through employing a mix of strategic fundamentals, consumer insights and a strong bias for action

With a collaborative leadership style I have led cross functional teams and direct reports to overdeliver within resources and with excellence. Am a capable motivator of people with prior success in upskilling reports, helping them ‘dream big, deliver big’ in their tasks and careers​


CO- Founder and commercial head

Faisal is a truly global marketer having developed market leading and financially strong consumer brands in Europe, Middle East, and Africa.

He has a decade of achievement at Reckitt Benckiser, the world’s leading health and hygiene company during which he has delivered successful results on new brand launches, to turnaround strategies on flagging brands, and to pushing market challenging brands to category leadership in some of the most competitive consumer categories in FMCG.

He has been part of leadership teams in Saudi Arabia, UAE, South Africa, Nigeria, Kenya, Germany, Hungary, and the Czech Republic that have contributed to global brand strategy and to local organizational engagement.

He provides selective guidance on financially viable go-to-market strategies across diverse sectors and geographies. He is currently contributing to the strategic direction of the leading food sharing startup in Central Eastern Europe.

faisal hashmi

CO-FOUNDER AND consulting director

Ali is a 13 year veteran of restaurant industry having led Marketing for Yum! Brands’ portfolio of star brands like KFC, Pizza Hut and Long John Silver’s in MENA-P-T and USA. 

He is the CEO and Founder of Mingora Consult - A QSR consultancy composed entirely of industry leaders who have all delivered results in high stakes decision making positions in blue chip brands.

In his career, Ali has worked or interacted directly with some of restaurant industry’s topmost professionals including Emil Brolick (now CEO of Wendy’s), David Novak (CEO of Yum!) and Micky Pant (President KFC). He has also attended numerous workshops, seminars and courses around the world on all aspects of QSR business as well as leadership – these include a QSR certification by “Cornell University” and “Taking People With You” by Yum! Chairman. He also has numerous awards to his name during this time including CEOs award as well as Pizza Hut CMO award.

Prior to this, Ali has been a brand leader in renowned multinationals such as Unilever and Shell.

Ali holds an MBA in Marketing and Finance from IBA (University of Karachi).​

Syed muhammad ali

CO-Founder and strategy Head



​Office 508, 5th Floor
The Fairmont Dubai, Sheikh Zayed Road
P.O.Box 119725 Dubai, UAE
Ph: 971 4 311 6674. Fax: 971 4 332 8810
email 1: muhammad.ali@mingora.org
email 2: faisal.hashmi@mingora.org

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